Next-Gen Cinema Advertising

Programmatic cinema advertising

Digital advertising has grown to more than 75% of the global advertising spend. Cinema's share of digital advertising is non-existing. To change that, Cinemataztic has introduced the first 'Programmatic Cinema' advertising platform - Book your programmatic campaign today

  1. 01

    Book the campaign

    Choose spots, creatives, time slots, audience and budget in the programmatic platform, or let our trading desk do it.

  2. 02

    On the big screen

    Your spot plays in the preshow at the cinemas and times you picked, with a voucher for the audience if you want one.

  3. 03

    Follow the results

    See impressions, vouchers, CTR and leads in real-time reporting, and adjust while the campaign runs.

  1. 1

    Spot details

    Choose the number of spots and spot duration

  2. 2

    Creatives

    Upload your spot (add a voucher if applicable)

  3. 3

    Day & Time

    Select the campaign period and time slots

  4. 4

    Audience

    Define your target audience

  5. 5

    Distribution

    Choose cinemas based on geography

  6. 6

    Budget

    Enter your bid percentage (%), budget, and suggest a new base-CPM if needed

How programmatic cinema works?

Programmatic is an add-on to the traditional offline cinema advertising (DCP) and provides exhibitors and cinema sales houses with new incremental digital revenue. Unless the preshow is already sold out – this is a way of generating additional revenue.