Preferred deals
Programmatic cinema runs exclusively as preferred deals with no guaranteed delivery. You only pay for the impressions that actually get delivered. That makes budgets easier to manage and lets you scale up or down as needed.
Welcome to programmatic
Guide to programmatic cinema.
Programmatic cinema advertising offers a streamlined, step-by-step process to book and manage your campaigns efficiently.
This guide gives you a clear overview of how to get started, optimise your campaigns and achieve maximum impact.
- 1 Enter your email address
- 2 Confirm your email
- 3 Create a password
- 4 Set up your company account
- 5 Choose your account type Advertiser or agency
- 6 Enter your company name
After clicking the confirmation link in your inbox, you’re ready to start booking your campaign.
First-price auction
Campaigns are delivered on the first-price auction principle: the highest bid wins the inventory and is charged at the bid price. You can adjust your bid percentage at any time during the campaign to optimise delivery and performance.
Cost per mille (CPM)
Every campaign gets a base-CPM (cost per 1,000 impressions). It may already be pre-negotiated between you and your cinema sales house, and is then your campaign’s floor price. If the pre-set CPM doesn’t match your agreed terms, you can suggest a revised CPM during setup.
Adjustments to base-CPM
The base-CPM adjusts automatically based on your campaign specifications:
- Add a voucher to your campaign: +25%
- Deselect cinemas: +5 EUR per cinema
- Select ‘Family’ as target audience: −20%
- Increase your bid percentage to compete for delivery
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01
Spot details
Choose the number of spots and the spot duration.
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02
Creatives
Drag and drop your MP4 video onto the platform. Choose voucher yes or no: with yes, you order your voucher and get an email when it’s ready.
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03
Day & time
Enter the campaign start and end date, and pick specific days and time slots.
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04
Audience
Target by demographics such as ‘Adults’ (A12+) and ‘Family’ (family movies), or refine with gender, age or movie genres.
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05
Distribution
Set the geographic scope of your campaign by choosing the cinemas that match your campaign goals.
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06
Budget
Enter your bid percentage for the first-price auction and your maximum campaign budget, and suggest a new base-CPM if needed.
Upload specifications
- Size
- 16:9 (1920×1080p)
- Format
- MP4 (H.264)
- Video
- Max 13 Mbit/s
- Audio
- Stereo, −4 dB max
How it works
When your cinema spot is played, a digital voucher can be delivered directly to people in the audience.
Who receives it?
Vouchers are distributed to all audience members who played the CineGame at the beginning of the preshow.
Delivery
Vouchers are stored in the CineGame app wallet, so they’re easy to find and redeem.
This bridges cinema advertising with direct audience engagement, and opens up new conversion opportunities.
Voucher content options
- Discount codes (unique or generic)
- Deep links to the advertiser’s app
- Links to competitions for newsletter sign-ups
- Registration for call-center leads
Drives results across
Retail sales
Concession sales
Online sales
App downloads
Call-center leads
Newsletter sign-ups
Content review
Spot quality and adherence to cinema advertising standards.
CPM approval
If you suggested a new base-CPM, it must also be reviewed and approved.
Campaign status
Approved
Once approved, your campaign status changes to ‘Approved’.
Not approved
If your campaign needs adjustments, you’ll get an email with the necessary updates.
Metrics tracked
- Impressions delivered
- Vouchers delivered
- CVR% impressions / voucher
- Budget spent
The dashboard updates after every cinema show where your spot has been played, so your campaign insights are always accurate and up to date.
Use the data to monitor delivery, and adjust your bid or strategy if needed to optimise performance.
Technical support
support@cinemataztic.com