Leadsite
Spin to win.
A branded wheel of fortune: the audience spins for a prize and signs up for the advertiser's news.
User journey
Step by step
From the cinema screen to a new lead in three steps: the ad, the voucher and the wheel of fortune.
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01
Play a game or watch an ad
The cinema guest plays the game & watches a programmatic ad on the cinema screen.
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02
Receive a voucher
Once engaging in a game or being exposed to a programmatic ad the guest receives a digital voucher in the CineGame app.
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03
Spin to win
The voucher links to the lead site where the user can join a brand specific competition by accepting the advertiser's permission and share contact information, thus becoming a new lead to the advertiser.