Engage the audience

Why engage the audience?

Cinema is losing its core audience. In the last decade admissions from the young audience have dropped more up to 35% in some markets. According to the Europa Cinemas Innovation survey, young audience development is the top priority of exhibitors, and ‘loss of youth’ is the most common factor identified as a serious threat to cinemas. Cinemataztic’s Digital Cinema Hub powers the digital cinema journey engaging the young audience before, during and after the cinema visit.

Why add the CineGame to the preshow?

The audience love it!

The younger audience rather interact than sit back and watch. They are the mobile-first generation and they are ready to engage!

10-15% of the cinema audience download the CineGame app and play along. This makes the CineGame the best performing digital media in the World when comparing the performance on converting a user from exposure to engagement.

Higher advertising effect

Independent studies of cinema advertising show that the CineGame is 5x more effective measured on ad-recognition compared to a normal 30 sec. spot.

Increase ad revenue

On mature markets the CineGame has delivered 8-10% top-line growth on national ad revenues and it does so without just adding to an already long preshow. In fact 78% of the audience do not even think of the CineGame as an ad, as the CineGame has become part of the cinema experience.

Boost concession revenue

All winners of a CineGame will receive a prize – sometimes the prize is collected at a distribution point outside the cinema, but most often the prize is collected in the cinema concession. The prizes are sponsored by the advertiser of the CineGame and can be a popcorn, a soda or something else. 20-25% of all prizes are redeemed which boost concession sales while also being a strong incentive for the user to return to the cinema before the prize expires.

CineGame in your preshow?

No cinemas are the same – and the Cinemataztic platform allow you to place the CineGame wherever you see fit. It can be before the regular preshow starts – as it is done in cinemas in Denmark & Finland. It can be a combination of starting before the announce start-time and in the beginning of the preshow – as it is done in Germany.