CineFun

Casual fun

In-app casual games, trailer quizzes and much more to be played wherever and whenever.

Users win prizes to redeem in the cinema concession, which increases footfall and cinema loyalty.

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    A new game arrives

    Users get a notification when a new sponsored game or TrailerQuiz lands in the Game Center of their CineGame app.

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    Play anytime

    They play whenever they want, before and after the cinema visit, and spend an average of 12 minutes on a game.

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    Win and redeem

    Players win prizes from the advertiser, or earn coins to swap for products in the concession.

In-app gaming

CineGame+

CineGame+ is a range of casual games in the CineGame app, sponsored by an advertiser. The audience can play whenever they want, before and after the cinema visit, and win prizes from the advertiser.

Users get a notification when a new game arrives in their Game Center. Up to 35% of them try the game, and they spend an average of 12 minutes on it.

Sprite Sprite Word Game

Find the right words in the letter grid and win a Sprite.

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The TrailerQuiz in the CineGame app: the movie scene in the background plays as the trailer on the phone, above a quiz question
In-app gaming

Trailerquiz

The TrailerQuiz promotes upcoming movies by turning the movie trailer into a short multiple-choice trivia quiz. It is often done as a co-lab with a distributor and sponsored by an advertiser.

Users earn gold coins by watching trailers and answering quiz questions about them, and exchange the coins for products in the concession. That creates traffic for your movie theater.

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