The Audience

Say hello to GenZ & Millenials!

GenZ & Millenials

In general - the young audience – are well represented among the cinema audience and this is even more pronounced among the users of the CineGame where around 70% of all users are GenZ or Millenials. Today more than 25% of all apps downloaded are mobile gaming apps and games account for more than 45% for all smartphone use.

They play and they share!

The most shared moments among the cinema audience is the picture of the winner of CineGame when heroed on the big screen. It is a ‘15-minute-of-fame’ moment to be shared on Instagram with friends and family.