The first CineGame by Cinemataztic was played in a Danish cinema in September 2013. It was a Word Puzzle game for the Nestlé brand Dolce Gusto and as this new advertising format was so well received by both the audience and the advertiser, DRF/Nordic Film cinemas decided to keep the new interactive format on and it has been on since. In 2016 the internationalization of the Cinemataztic platform was initiated, as the Danish business case had proven the potential of the CineGame by adding almost 10% growth to advertising revenues. Since 2016 the Cinemataztic platform has been launched in additional six markets and more markets are planning to add the new digital revenue stream to their portfolio of cinema advertising products.
Based at the docks of Copenhagen, Cinemataztic is a mix of developers, designers, game geeks and advertising people with a passion for challenging existing was of doing things and creating new exiting innovations. We believe in New Native Advertising – where the ads engage the audience and become part of the experience. More than a decade ago cinemas around the World started the process of digitization, but beside from the projecting digital 1s & 0s instead of analogue 35mm, the digitization of the cinemas has not been leveraged into new cinema experiences and revenue generating products. We want to change that…
We deliver and end-to-end solution for cinemas who want to add the CineGame to the preshow. The hardware, the platform (SaaS) and the branded games that run on the platform. We onboard the technical staff and deliver a plug-and-play solution that is easily integrated with the existing infrastructure whether the cinema automation runs on network (TMS) or 24V relays. Our game engine is Unity and we develop all kind of games from old arcade themes to 3D or even augmented reality game plays.
Many of the major brands in the world have discovered the benefits of using the CinemaTaztic platform to create awareness and distribute samples through great cinema experiences.
Since the first cinemas started running the CineGame as part of preshow in Denmark in 2013 – more and more markets have joined the Cinemataztic family. Today you can find the CineGameall over the World and more countries are added every year. Currently you can experience the CineGame in Denmark, Finland, Norway, Estonia, Germany, Spain and Australia. We are always looking for cinemas in new markets to join.
For each individual market, we build an app on our well-tested platform to fit the individual market. We take care of everything related to the app and release ongoing updates and new features.
To strengthen the company’s ability to handle future growth and investments our advisory board consist of people with great experience within M&A, legal and financial work. Our goal is to scale the Cinemataztic platform globally and all members of our advisory board have experience with internationalization and working at scale. RASMUS RØMELING Former legal background at Kromann Reumert and Head of legal at William Demant and Flying Tiger. Most recently CEO at Urban Rigger. ANDERS FRIEDL Former Investment Banking Executive for 20 years and most recently as Head of Corporate Finance, Danske Bank CHRISTIAN RIISBERG Professional investor and board member. Presently Chairman of five European companies and Senior advisor to Advent International and Vendis Capital. ALLAN JUNGE Former Group CFO - Boozt AB (publ) and most recently CEO of Nautage ApS